RELOVED - AUSTRALIAN RED CROSS

A flagship store based in Fitzroy, ReLoved raised funds for the Australian Red Cross through sales of high quality vintage clothing while engaging the local community in donating and buying in support of a great cause. The developed brand identity and interior treatment was created with an extremely low budget and adaptable approach at it’s heart. A modular kit of vintage textures allowed for striking treatment of ply modules along with in-house creation of DIY wallpaper so as the interior treatment could be easily rolled out across future stores nationwide by ReLoved volunteers.