WINTER WOOLLIES CAMPAIGN - RED CROSS SHOPS
For its annual winter donation drive, Red Cross Shops asked Grosz Co.Lab to devise an engaging campaign to help increase donations of winter clothing to help support those most in need. Based on the idea of ordinary citizens being called upon to do the extraordinary, we devised the ‘Winter Woollies Superhero’ concept.
Casting volunteer real talent, and working with donated clothing & copious amounts of wool, we hand made Superhero masks, badges and accessories to style our DIY Superheroes. We collaborated with photographer David Rosendale for this vibrant retail campaign rolled out across press, outdoor, digital and social media channels.