BLISS YOGA & WELLBEING

Bliss Yoga & Wellbeing set out to position itself as an open, ‘non elitist’ yoga experience. The studio offers a reprieve — an enriching morning commencement, a satisfying end to a long day, or ‘me time’ on the weekend. The studio welcomes all experience levels and walks of life.

The brand defines a sense of sanctuary, reaffirming the studio’s vision to reconnect people with what’s important through its classes, workshops and interior environments. A rich visual language references a return to nature — particularly crucial in increasingly built-up urban contexts. And the developed tone of voice is welcoming and light hearted. This is yoga for every body.

INFORMING THE SPACE

A luxury escape from apartment living, the first Bliss studio opened in Fairfield - a growing suburb of Melbourne’s Inner North East.

The tone and palette developed for the Bliss brand identity informed the design of the light-filled urban sanctuary and will continue to extend in a cohesive, yet site-responsive way as the business expands into other urban locations over time.