Three-piece Garage band ‘High Fangs’ sought to stand out in an extremely saturated marketplace. The Melbourne band is very ‘hands on’ and fiercely independent. Low-fi print methods were combined to create cost effective, high impact promotional material and custom tear-open record sleeves all constructed in house.
The custom typography was initially hand created using torn paper, a glue stick and a scanner. A fully functioning typeface ‘High Fangs Irregular’ is complete with an extensive suite of icons and symbols used to great effect across several print, online, packaging and merchandise campaigns