iGGi - GIRL GUIDES VICTORIA
A members only social media platform designed for Girl Guides Victoria, iGGi was created for girls to link with other Guides online while also providing the opportunity to introduce younger users, volunteers and parents to social media in a closed and supportive environment.
We analysed, reviewed and redesigned the iGGi social media platform to overcome key issues that had proven highly limiting to users. The result was a great looking and functioning site and app that assists in making Guiding relevant to girls today. From mascots to badges, environments to content styles, we designed a completely custom experience for the Guides and brought this to life through an animation introducing iGGi to girls and their parents.