Contnt aimed to instil its online experience with values of sophistication, beauty & functionality while sharing carefully curated content. The soon to be launched resource translates an editorial experience to a digital platform. The idea of editing, reduction and curation is expressed through the reduced naming of ‘contnt’ and extends into the created ‘responsive’ logo - morphing from a single line configuration to an abstract symbol over a series of steps. Customisation & tailoring the online user experience to allow for different audience tastes to govern their engagement with the curated information.
Contnt also seeks to connect with its audience on and offline through strategic tactile promotions to make a lasting impression. Expressions of this include a 12” LP of the year’s best audio online posts compiled as limited edition collectable vinyl.